Margot Robbie and Kylie Minogue Unite for Chanel Handbag Campaign: A Trend Summary

TL;DR

• Margot Robbie stars in a new Chanel campaign recreating Kylie Minogue's 'Come Into My World' music video.
• The project was directed by Michel Gondry, the original director of the 2002 music video.
• Kylie Minogue makes a guest appearance in the short film, passing her handbag to Robbie.
• The campaign promotes the Chanel 2.55 and 11.12 handbag lines.

What Happened

On March 23, 2026, Chanel debuted a high-profile fashion film starring brand ambassador Margot Robbie. The advertisement is a shot-for-shot stylistic recreation of Kylie Minogue’s 2002 music video for the hit single 'Come Into My World.' Filmed on the streets of Paris, the campaign utilizes the same looping, multiplying-clone technique that made the original video a visual landmark of the Y2K era.

In the film, multiple versions of Margot Robbie are seen walking through a busy street corner, carrying different iterations of Chanel handbags. At a pivotal moment in the loop, Robbie encounters the real Kylie Minogue. The two share a brief interaction where Minogue hands off a Chanel bag to Robbie, effectively passing the torch to the younger star within the recreated world of her own classic video.

Key Developments

The campaign was directed by Academy Award winner Michel Gondry, who also directed the original music video over two decades ago. The production involved complex technical choreography to ensure the multiplication effect remained seamless across the frames. Robbie is featured wearing several standout pieces from recent collections, including a fully see-through Chanel skirt that has garnered significant attention from fashion commentators.

It was such an honor to step into this world that Michel and Kylie created years ago. It feels like a beautiful full-circle moment for Australian culture.

The campaign specifically highlights the Chanel 25 initiative, focusing on the longevity and timeless nature of the brand's signature quilted handbags. The collaboration also follows long-standing rumors regarding a potential Kylie Minogue biopic, though both stars remained focused on the fashion partnership during the release.

Why This Matters

This campaign represents a strategic move by Chanel to tap into Y2K nostalgia, a dominant trend in current global markets. By pairing two of Australia's most famous cultural exports, the brand maximizes its reach across different demographics—Kylie's established fan base and Robbie's younger, cinema-going audience. Factual interest in the campaign peaked following the reveal of the technical production values and the high-fashion wardrobe used throughout the shoot.

What Happens Next

The full campaign film is now available to view on the official Chanel website and social media channels. Fashion critics expect the featured see-through skirt and specific handbag colors to see a spike in retail demand throughout the Spring/Summer 2026 season. No further collaborative projects between Minogue and Robbie have been officially confirmed at this time.

Frequently Asked Questions

What song is featured in the Margot Robbie Chanel ad?

The advertisement features 'Come Into My World' by Kylie Minogue. The visual style of the ad is a direct recreation of the 2002 music video for the same track.

Is Kylie Minogue in the new Chanel handbag campaign?

Yes, Kylie Minogue makes a cameo appearance in the film. She is seen interacting with Margot Robbie and passing her a Chanel handbag during a looping sequence.

Who directed the Margot Robbie and Kylie Minogue Chanel commercial?

The commercial was directed by Michel Gondry. Gondry is the same filmmaker who directed the original 'Come Into My World' music video in 2002.

What bags are being promoted in the Chanel 2026 campaign?

The campaign focuses on the Chanel 2.55 and 11.12 classic handbag models. These bags are displayed in various colors and materials throughout the short film.