Ted Lasso today: Believe again as Season 4 premiere date confirmed

The yellow ‘Believe’ sign is being taped back onto the dressing room wall. Apple TV+ has finally broken the silence, dropping a surprise teaser trailer that confirms AFC Richmond is returning to our screens this summer. After months of "will they, won't they" rumours, the wait for the Greyhounds' return is officially over, with the first episode set to land on Wednesday, August 5, 2026.

How Events Unfolded

The announcement arrived like a perfectly timed cross into the box. Apple released a 60-second teaser early Wednesday morning, featuring familiar faces and a few new ones that have sent fans into a frenzy. The footage confirms that much of the original Emmy-winning cast is back in the fold, quashing fears that the series had permanently ended with its emotional third season finale.

We see a glimpse of Nelson Road, the stomping ground of AFC Richmond, looking as pristine as ever. While the plot remains largely under wraps, the trailer heavily suggests a shift in focus. The proof is in the pudding, as they say, and this time the pudding seems to involve a significant expansion of the Richmond universe, including more prominent roles for the women's team that was hinted at in the previous finale.

Production had been spotted around Richmond Green earlier this year, but this is the first official confirmation from the studio. The premiere is set for Wednesday, August 5, following Apple's traditional mid-week release strategy for its flagship global hits.

Digging Deeper

Why bring back a show that seemingly concluded its arc? The answer lies in its stratospheric success. Ted Lasso isn't just a sitcom; it became a cultural phenomenon in the UK and abroad, consistently ranking as Apple TV+’s most-watched original series. The decision to move forward likely stems from a combination of high demand and a creative team that felt there were more stories to tell within the Richmond community.

Interestingly, the trailer highlights the formation of an AFC Richmond women's side. This moves the narrative from a single-protagonist journey to a broader club-wide evolution. In the world of modern TV, variety is the spice of life, and pivoting toward the women’s game reflects the real-world explosion of interest in the WSL and international football here in Britain.

What People Are Saying

Industry experts believe this return could redefine how ‘final’ seasons are marketed. The third season was widely billed as the end, yet the door was never fully shut. Critics are already speculating whether the show can maintain its ‘warm hug’ reputation without the original fish-out-of-water premise.

‘We always knew there was more magic in the kit room. Returning to Richmond feels like coming home, and we can’t wait for fans to see where the Greyhounds go next.’

Fans on social media have been quick to point out the return of key veterans, though the exact status of Ted’s role—given he moved back to Kansas—remains the biggest talking point. Will he be coaching via Zoom, or has he found a reason to cross the pond once more?

Putting It in Perspective

For viewers in GB, the return of Ted Lasso is more than just another streaming drop. It’s a boost for the local production industry, with much of the filming taking place in South West London. The "Lasso effect" has historically increased tourism to Richmond, with fans flocking to the real-life Crown and Anchor pub (The Prince’s Head) to soak up the atmosphere.

The show’s return also signals Apple’s commitment to its ‘prestige’ brand. By reviving its most decorated comedy, the tech giant is ensuring it keeps subscribers locked in through the late summer months. August 5 marks the start of a new chapter for a show that has won 11 Emmy Awards and redefined the modern comedy landscape.

Looking Ahead

With the release date now set in stone for August 5, 2026, fans can expect a heavy marketing push throughout June and July. It is confirmed that the season will follow a weekly release schedule, likely consisting of 10 to 12 episodes. More character-specific posters and a full-length trailer are expected to drop in late June.

AFC Richmond

The fictional South London football club at the heart of the series, known as the Greyhounds.

Emmy Award

The premier American television award, of which Ted Lasso has won multiple for Best Comedy Series.

Frequently Asked Questions

When is the Ted Lasso Season 4 release date?
The first episode will premiere on Apple TV+ on Wednesday, August 5, 2026.

Is Jason Sudeikis returning?
Yes, the teaser confirms Sudeikis is back, although his specific role and location within the story are being kept secret.

Will the whole original cast be in Season 4?
Most of the core cast members, including those playing Roy Kent, Keeley Jones, and Coach Beard, appear in the new footage.

Where can I watch the trailer?
The teaser is available now on Apple's official PR site and YouTube channel.

Will there be a Richmond women's team?
Yes, early reports and teaser footage suggest the club's expansion into women's football is a major plot point this season.